Online shopping
BACKGROUND
Preface
Online shopping is becoming more and more common nowadays. It not only saves
the time spent by consumers shopping, but also learns the latest news from the Internet, shortening the distance between customers and stores.
Technological impact
The earliest online shopping started with the Internet. And now the largest online shopping (auction) website-eBay, is the pioneer of this big market. With the high popularity of the Internet and smart phones, technological knowledge has become a must for consumers. From buying clothes to electrical products, shopping has become easier. You only need to search the Internet and compare prices with a finger, the items will be automatically delivered to your home. Not only consumers are benefited, the store can also save the rent and personnel costs of opening a store. The application of technology has also completely changed people's consumer
consumption patterns. Technologies such as artificial intelligence, big data analysis, and AR/VR technology will be more widely used in the retail industry, bringing consumers a new shopping experience.
Main paragraphs
CHANGE MANNER WITH YOU IN MIND
Consumers
The most pleasant and convenient place for many people to enjoy online shopping is to be able to purchase products or services at a time convenient for consumers. Compared with physical shopping, it is much more convenient to visit the store during normal business hours; in addition, consumers can know exactly if the product is out of stock and the latest trend of the product, also quickly browsing through different stores to find their favorite products.
Data and reasons
Digital marketing is currently a key tool for companies to market predatory marketing. In addition to relatively low cost compared to traditional marketing and promotion channels, more importantly, consumers can act more instantly, and can also monitor the entire sales process. It also allows companies to collect many important clues for predatory marketing, which can be used to analyze customer preferences. More and more merchants set up their own mobile payment, merchants can integrate member data through the mobile payment background, have a deeper understanding of consumers, and create higher value in the consumer experience, consumers accumulate dividend points through electronic payment, speed up the checkout speed, which is a win-win situation. According to Business Next in 2020, the annual growth rate of Taiwan's online sales reached 17.5%, also NCC data shows that Taiwan’s online shopping turnover from 5.86 million in 2020 to 6.5 million in 202, accounting for 30% of 12 to 65 years old.
Convenience
Convenience, new technology and social software have driven consumption transformation. "The e-commerce market in Taiwan has grown rapidly over the past few years. Taiwan’s e-commerce in 2020 grew at 16.2% to reach NT$241.2 billion. "Online shopping is becoming increasingly popular for a variety of reasons. There are many benefits which make online shopping an excellent option for many busy shoppers. Some of these benefits include convenience, comparison shopping capabilities and express shipping options and consumers can use online payment doing shopping, also can buy goods across border. In addition, they can clearly know the current market trend.
epidemic
As for the impact of the epidemic in Taiwan, it has changed human work, study and consumption patterns, and the consumer industry has also developed with innovative tools and systems such as cash payment, online and offline integration, and data analysis, bringing out unprecedented business models and creating The concept of contactless economy. People reduce going out and increase the stay-at-home economy.
CONCLUSION
Due to the popularity of the Internet and the convenience of mobile devices, especially the younger generation of consumers search for reviews and word-of-mouth online before shopping. In addition, many people also believe that home consumption can save costs and make better use of time. Therefore, in addition to general merchandise, food delivery services, tourism, physical restaurant reservations, home cleaning, and other industries have also begun to join the home economy market. There may also be a trend of more industries transforming into digitalization in the future. Therefore, online shopping is becoming more and more important and common, we can also make more use of this convenient resource in the future.
